000 yancohn.com

Yan

Cohn

I design brands that refuse to be background noise.

brand designer · marketing strategist · new jersey

YC brand systems · marketing campaigns · digital experiences
scroll
SELECTED WORK

RECENT WORKS

Eterna preview
Hudson Regional preview
Nirvana Web Redesign preview
OverviewA multi-location brand system bringing consistency to a growing healthcare network without losing the identity of each practice.
TagsBrand System, Campaign Direction, Patient-Facing Communications
IndustryHealthcare
ClientNirvana Healthcare
OverviewA premium women’s wellness brand designed to make healthcare feel more personal, elevated, and empowering.
TagsBrand Identity, Campaign Direction, Brand Launch
IndustryHealthcare
ClientNirvana Healthcare
OverviewA comprehensive visual communications system bringing the hospital brand into patient, staff, environmental, and community experiences.
TagsEnvironmental Branding, Wayfinding & Signage, Community Engagement
IndustryHealthcare
ClientHudson Regional Hospital
OverviewA complete digital redesign transforming a growing healthcare network into a clearer, more intuitive patient experience.
TagsDigital Experience, UX Strategy, Patient Acquisition
IndustryHealthcare
ClientNirvana Healthcare
OverviewA technology brand identity designed to give an AI data company the authority, precision, and presence to compete at enterprise scale.
TagsVisual Identity, Brand System, Campaign Direction
IndustryData & AI
ClientOZAX
OverviewA performance-driven identity positioning gaming hardware as professional equipment rather than another consumer accessory.
TagsBrand Identity, Product Design, Campaign Direction
IndustryE-sports
ClientARIUM
OverviewA modern wellness brand and digital experience built around the rituals of slowing down, resetting, and finding stillness.
TagsBrand Identity, Digital Experience, Product Design
IndustryWellness
ClientBeCalm
Capabilities
Brand Strategy Visual Identity Systems Healthcare Marketing Lead Gen & Customer Acquisition Campaign Direction AI-Augmented Workflow Creative Leadership
Brand StrategyVisual Identity SystemsHealthcare MarketingLead Gen & Customer AcquisitionCampaign DirectionAI-Augmented WorkflowCreative Leadership Brand StrategyVisual Identity SystemsHealthcare MarketingLead Gen & Customer AcquisitionCampaign DirectionAI-Augmented WorkflowCreative Leadership
IN A WORLD WHERE
BRANDS FIGHT FOR
ATTENTION, I BUILD
UNFORGETTABLE
BRAND SYSTEMS
BUILT TO CONVERT.
10+
Years Experience
50+
Brands Shaped
80+
Campaign Systems
6
Industries
©R EST · 2014 · NJ
Yan Cohn working at his studio desk, monitor showing his portfolio, logo sketches and design books in the foreground

As a brand designer & marketing strategist, I build identity systems, campaigns, and digital experiences that give companies a clearer position, a sharper presence, and work that holds up everywhere people meet the brand.

(Info)

I work at the intersection of brand, marketing, and growth, building identity systems, lead-gen campaigns, and digital experiences for healthcare, wellness, technology, and consumer companies. Every project starts with the problem: the audience, the friction, the decision the design has to make easier. The craft follows from there.

Get in touch
01

Realproblems.

Brand strategy · Visual identity · Brand systems

02

Realsolutions.

Healthcare marketing · Campaigns · Patient acquisition

03

Realimpact.

Creative leadership · Senior advisory · Team partnership

(H)
Conceptual photography preview
Portrait photography preview

THE HOBBY

a collection of fun work Enter
Wedding photography preview
Composite manipulation preview
New Business Inquiries
About

Yan Cohn is a brand designer and marketing strategist helping ambitious companies turn identity, campaigns, and digital experiences into systems that earn trust and drive growth. He partners with healthcare, wellness, tech, and service-based brands looking to look as credible as the work they do. Based in New Jersey.

Your audience scrolls past a thousand brands a day. Let’s build the one they stop for.

Start a project
YAN COHN
© 2026 Yan Cohn. All Rights Reserved.