000 yancohn.com · v.07

Yan

Cohn

I design brands that refuse to be background noise.

brand designer · marketing strategist · new jersey

v.07 · YC brand systems · marketing campaigns · digital experiences
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SELECTED WORK

RECENT WORKS

Eterna preview
Nirvana Web Redesign preview
Hudson Regional preview
OverviewA premium identity for a women's health line built around clarity and care.
TagsVisual Identity, Healthcare Marketing, Brand Launch
IndustryHealthcare
ClientNirvana Healthcare
OverviewA full responsive website redesign focused on patient acquisition and trust.
TagsDigital Experience, Patient Acquisition, UX Strategy
IndustryHealthcare
ClientNirvana Healthcare
OverviewPrint and marketing system unifying a multi-clinic healthcare network.
TagsVisual Identity, Campaign Direction, Patient-Facing Collateral
IndustryHealthcare
ClientNirvana Healthcare
OverviewVisual identity and campaign system for a modern lifestyle brand.
TagsVisual Identity, Brand System, Campaign Direction
IndustryLifestyle
ClientOZAX
OverviewMarketing and event collateral for a regional hospital and its community programs.
TagsCommunity Marketing, Print Systems, Event Activation
IndustryHealthcare
ClientHudson Regional Hospital
OverviewBold e-sports brand identity built to dominate competitive gaming.
TagsBranding, Product Design, Marketing
IndustryE-sports
ClientARIUM
OverviewWellness brand and mobile app focused on mindful daily habits.
TagsBranding, App UI, Product Design
IndustryWellness
ClientBeCalm
2024
2024
2023
2023
2023
2022
2022
Brand StrategyVisual Identity SystemsHealthcare MarketingLead Gen & Customer AcquisitionCampaign DirectionAI-Augmented WorkflowCreative Leadership Brand StrategyVisual Identity SystemsHealthcare MarketingLead Gen & Customer AcquisitionCampaign DirectionAI-Augmented WorkflowCreative Leadership
IN A WORLD WHERE
BRANDS FIGHT FOR
ATTENTION, I BUILD
UNFORGETTABLE
BRAND SYSTEMS
BUILT TO CONVERT.
10+
Years Experience
50+
Brands Shaped
80+
Campaign Systems
6
Industries
Y ©R EST · 2014 · NJ
Yan Cohn reclining with a Talking Heads — Fear of Music vinyl record, surrounded by turntable, hi-fi gear and stacks of records

As a brand designer & marketing strategist, I help companies build identity systems, campaigns, and digital experiences that earn trust, sharpen positioning, and drive growth in a fast-moving world.

(Info)

I now work at the intersection of brand, marketing, and growth — building identity systems, lead-gen campaigns, and digital experiences for healthcare, wellness, tech, and lifestyle companies. Every project starts with the why — the audience, the friction, the business outcome — before a single pixel.

Get in touch
01

Realproblems.

Brand strategy · Visual identity · Brand systems

02

Realsolutions.

Healthcare marketing · Campaigns · Patient acquisition

03

Realimpact.

Creative leadership · Senior advisory · Team partnership

(H)
Conceptual photography preview
Portrait photography preview

THE HOBBY

a collection of fun work Enter
Wedding photography preview
Composite manipulation preview
New Business Inquiries
About

Yan Cohn is a brand designer and marketing strategist helping ambitious companies turn identity, campaigns, and digital experiences into systems that earn trust and drive growth. He partners with healthcare, wellness, tech, and service-based brands looking to look as credible as the work they do. Based in New Jersey.

Have a brand, campaign, or digital experience that needs to work harder?

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