One Brand. A Network of Care.
(01) The identity at street scale. Storefront rendered as a brand visualization, not a photograph.
How do you make 12+ practices feel like one organization without making them feel the same? Each partner clinic arrived with its own history, audience, and identity. I built a flexible brand system that carries a recognizable parent identity across the network while every practice keeps its own character, across signage, print, campaigns, and digital.
Key Contributions Multi-location brand system · patient education materials · social and print campaigns · in-clinic environmental design · brand guidelines · campaign systems
The full-colour lockup plus the two one-colour reductions the brand guide allows. Proportions never change.
(03) Multicolored leaves for a multi-ethnic patient population, a meditative figure beneath, forest green for primary-care trust.
(04) Forest green anchors the system. Gold, crimson, plum, and steel blue come straight from the canopy leaves.
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(05) Patient welcome packet, brand visualization. Folder, handbook, letter, and appointment card share one lockup.
(06) Print collateral: business cards, service booklets, and the trifold brochure that introduces new patients to the network.
(07) Patient education booklets for diabetes and Qutenza. One chapter grid, one callout system, readable at the kitchen table.
(08) Campaign billboard mockup. Healing Hands, Caring Hearts, the full-color lockup working at street scale.
(09) Brand environment concepts. Exam room, pharmacy, and apothecary jars, spatial visualizations of the identity, not photographs.
(10) On location. Real photography at partner clinics: exteriors, murals, waiting rooms, and consult spaces.
(11) The partner network. Ten clinic identities preserved under one parent brand.
(12) Digital and takeaway touchpoints. Social posts, motion, flyers, and one card system in three partner palettes.
Your Path to Complete Wellness
Yan Cohn is a brand designer and marketing strategist helping ambitious companies turn identity, campaigns, and digital experiences into systems that earn trust and drive growth. He partners with healthcare, wellness, tech, and service-based brands looking to look as credible as the work they do. Based in New Jersey.
Your audience scrolls past a thousand brands a day. Let’s build the one they stop for.
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