Luxury Women’s Wellness Brand Launch
Led the brand launch for a premium women's wellness line — full identity, packaging, and marketing campaign from zero.
I shaped the wordmark, color and material system, packaging architecture, photography direction, and the first-impression collateral — positioning Eterna as a credible, luxury-grade choice in a crowded wellness category.
Key Contributions Brand identity · packaging architecture · campaign direction · photography direction · launch collateral · luxury positioning
A new era in women's wellness, built around lasting strength, holistic care, and inclusive luxury.
Nirvana Healthcare needed a standalone brand for their women's health initiative — one that could stand apart from the parent company while projecting luxury, inclusivity, and trust.
Every design decision — from the lotus-and-woman logomark to the royal purple and champagne palette — was rooted in the tagline: Feel Strong, Feel Supported, Feel Eterna.
Royal purple grounds the brand in confidence and depth. Champagne gold lifts it into premium territory. Cream and warm neutrals carry the inclusive, welcoming voice.
The Eterna mark combines a lotus flower with a feminine silhouette — purity, growth, resilience. The Didot wordmark adds refined elegance with high-contrast serifs that command attention at any scale.
Three brand-defined colour applications. Lockup proportions hold across every surface — black, royal purple, champagne.
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Large-format launch advertising designed to announce a new era. The billboard line — "A New Era in Women's Wellness" — anchored the visual language across every digital and outdoor surface.
The photography direction sits inside the world Eterna actually lives in — luxurious aesthetic procedures, intimate consultations, and the quiet aftercare that follows. Editorial register, never clinical-medical: royal-purple velvet, cream cashmere, antique brass, soft warm light. The brand reads as a destination, not a doctor's office.
Feel Strong · Feel Supported · Feel Eterna