A New Identity for Modern Women’s Wellness
Eterna gives women’s wellness a brand of its own. Built as a standalone extension of Nirvana Healthcare, it had to feel distinct from traditional healthcare while keeping the credibility of a medical organization. I developed the identity, brand language, campaign direction, and physical touchpoints around a more elevated idea of care: welcoming, sophisticated, personal.
Key Contributions Brand identity · packaging architecture · campaign direction · photography direction · launch collateral · luxury positioning
(02) Identity system, lotus and silhouette mark across gold foil, embroidery, silk, and print.
One lockup, three applications: black, royal purple, champagne.
(04) Royal purple for depth, champagne for premium warmth, cream for welcome.
AaBbCc · 0123456789 · &
(05) Launch billboard, A New Era in Women's Wellness Begins Soon.
(06) Photography direction, visualized: treatments, consultations, aftercare in velvet, cashmere, antique brass, warm light.
Feel Strong · Feel Supported · Feel Eterna
Yan Cohn is a brand designer and marketing strategist helping ambitious companies turn identity, campaigns, and digital experiences into systems that earn trust and drive growth. He partners with healthcare, wellness, tech, and service-based brands looking to look as credible as the work they do. Based in New Jersey.
Your audience scrolls past a thousand brands a day. Let’s build the one they stop for.
Start a project