Reimagining the Digital Patient Experience
The challenge was bigger than a website. It was how patients find, understand, and book care. Nirvana had grown to 12+ locations and the old site could not carry that range without overwhelming people. I restructured it around clarity, accessibility, and conversion, and the booking path went from four clicks to one.
Role Web direction · UX structure · mobile-first conversion · location explorer · responsive system
(01) Homepage as editorial story, founder portrait first, then the sanctuary concept in Victorian clinic photography.
(02) Location explorer and About page. 12+ clinics, one booking path, cut from 4 clicks to 1.
(03) The four-page system visualized, with the services page in the same cream and sage grid.
(04) Process visualized, pencil sketch to grayscale wireframe to full-color final, one grid throughout.
H1 48 / 56 · H2 32 / 40 · Body 16 / 24
(05) Over 60 percent of traffic is mobile. Persistent CTAs, tap-to-call, streamlined navigation.
(06) Booking path cut from 4 clicks to 1. The redesigned site now matches Nirvana's reputation, featured in U.S. News and World Report and Healthcare Business Review.
Tailored Care in a Tranquil Environment
Yan Cohn is a brand designer and marketing strategist helping ambitious companies turn identity, campaigns, and digital experiences into systems that earn trust and drive growth. He partners with healthcare, wellness, tech, and service-based brands looking to look as credible as the work they do. Based in New Jersey.
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