Cybersecurity Brand & Visual Identity System
Built the visual identity and brand system for a cybersecurity company entering an industry that defaults to fear-based design.
I owned the wordmark, color and type system, key-art direction, marketing site language, and brand collateral — positioning Ozax as a confident, modern operator that talks to decision-makers, not just IT.
Key Contributions Brand identity · wordmark · marketing site direction · key-art system · sales collateral · B2B positioning
A research-grade identity for a company that sells the raw material of AI — training data and machine-learning support.
OZAX needed a brand that signals enterprise credibility to AI teams: the kind of company a quantitative researcher at DeepMind would trust to supply their dataset. The default in the data-sourcing industry is corporate-blue stock-photo blandness or aggressive sci-fi cliché — both miss the mark.
The system was built on a single decision: treat data like physics, not like marketing. Electric blue against deep black, stencil typography that reads as instrument labeling, and an orbital mark that frames data as planetary — a natural resource being cycled and refined.
The mark frames data as a natural resource — cycled, orbited, refined.
The logo is built on contrast — Blue against Black — establishing a high-tech atmosphere immediately. The orbital sphere reads as a planet: data sourced from the world, returning to the world, refined into intelligence.
The wordmark is a custom stencil sans with deliberate negative-space cuts. Each letter feels machined — engraved, not drawn. The trailing X enhances the technical atmosphere, hinting at experiment-grade rigor and the unknown variable at the center of every model.
A three-tone enterprise system. Electric blue signals the active data layer. Deep black grounds the brand in seriousness. Signal white provides absolute clarity for typography and callouts. No gradients, no glow, no decoration.
The mark functions as both logo and diagram — a sphere being orbited, a planet of data being measured. Paired with the stencil wordmark and an "X" pattern derived from the wordmark's terminal letter, the system extends across every surface without losing its lab-instrument tone.
Three brand-defined colour applications. Lockup proportions hold across every surface — black, brand colour, and light backdrops.
Digital touchpoints carry the same lab-instrument language — grid backgrounds, hairline divider rules, oversized stencil headlines, and electric-blue accent placements reserved for moments that matter.
The brand is positioned for spaces it has not yet entered: research labs, server corridors, enterprise compute facilities. The same disciplined system — electric blue, matte black, signal white — extends naturally to the environments where data is actually processed.
Outdoor advertising, team apparel, and signage all hold the same tone: matte-black field, electric-blue attack point, white callout. The campaign line — Innovation Starts Now — anchors the brand in present tense.
Where the brand lives next: editorial portraits of the figures who make the work, and interfaces that surface the data into something a human can decide with. The system holds at every scale.
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The future doesn’t arrive. It is built.
— Yan Cohn, on the project
Source · Refine · Decide