An Identity Built for the Infrastructure of AI
AI is only as capable as the data behind it. OZAX needed to signal technical depth without the clichés of the AI category. I built the identity on precision and structure: electric blue against matte black, a stencil wordmark that reads as instrument labeling, and an orbital mark that treats data as a planetary resource.
Key Contributions Brand identity · wordmark · key-art system · marketing site direction · sales collateral · B2B positioning
(02) Custom stencil wordmark and orbital mark. Each letter machined, engraved, not drawn.
Three brand-defined colour applications. Lockup proportions hold across every surface: black, brand colour, and light backdrops.
(04) Electric blue for the active layer, deep black for gravity, signal white for clarity.
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(05) Print holds the system: framed posters, campaign poster, matte-black business cards.
(06) Innovation Starts Now, outdoor billboard and team merchandise in matte black.
(07) Web, mobile, and social surfaces carry the grid and stencil headline language.
(08) Brand visualization: AI-generated environment concepts for labs, portraits, and research hardware.
The future doesn’t arrive. It is built.
Yan Cohn · on the project
Source · Refine · Decide
Yan Cohn is a brand designer and marketing strategist helping ambitious companies turn identity, campaigns, and digital experiences into systems that earn trust and drive growth. He partners with healthcare, wellness, tech, and service-based brands looking to look as credible as the work they do. Based in New Jersey.
Your audience scrolls past a thousand brands a day. Let’s build the one they stop for.
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