From Gaming Peripheral to Performance Brand
(01) Arena brand visualization. The chevron mark scaled to a championship LED ribbon wall.
Gaming hardware had become visually predictable. In a market of RGB lighting, neon gradients, and sci-fi styling, ARIUM needed an identity closer to performance sport than consumer electronics. I led identity and product direction around a single competitive red, an angular chevron mark, and a hard-cut wordmark that scales from packaging to tournament floors.
Key Contributions Brand identity · product design direction · packaging system · tournament signage · esports activations · digital marketing
Three colour applications. Lockup proportions hold across black, Competitive Red, and light surfaces.
01 · 02 · 03 · 04 · 05
(04) Identity in hand. Cards, embossed letterhead, retail packaging, and print collateral in one uniform system.
(05) The Reaper V1 flagship headset. Blacked-out chassis, engraved monogram, one red accent.
(06) Peripheral ecosystem. Mousepad, tablet, wallpaper suite, and the full desk rig, surgical red on blacked-out hardware.
(07) Broadcast world-building, visualized. Player tunnel and championship trophy carry the chevron into the arena.
(08) Campaign at full scale. Jersey visualization, launch posters, team apparel, and tournament signage.
Compete · Dominate · Conquer
Yan Cohn is a brand designer and marketing strategist helping ambitious companies turn identity, campaigns, and digital experiences into systems that earn trust and drive growth. He partners with healthcare, wellness, tech, and service-based brands looking to look as credible as the work they do. Based in New Jersey.
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